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SHARP, CHLOE

MAKE PRODUCTS THAT MATTER

29,99incl BTW
  • Vertrouwd sinds 1927

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Omschrijving MAKE PRODUCTS THAT MATTER

You want to make products that matter. Products that strike a chord with your target audience. To do that, you will need to connect with customers and users to get their feedback. Sounds easy enough, but figuring out the right research methods for pr
oduct development can be complex. That''s where this book comes in.

"Make Products That Matter" helps you navigate the entire product lifecycle, considering everything from organisational growth, popular frameworks like lean startup, produc
t-market fit, design thinking, and innovation.

It''s a practical guide explaining which research methods work best at different product lifecycle stages. Additionally, it provides insights on how to maintain and apply these insights effectiv
ely.

Get the tools you need to build innovative products and toolkits
Learn how to keep insights and research at the forefront of product development
Your go-to reference, guiding you from ideation to post-launch.

Specificaties

  • Merk
    BIS Publishers
  • Groep
    BEDRIJFSKUNDE ALG (800)
  • Categorieën
    bedrijfskunde alg.
  • Barcode
    9789063696849
  • Leverstatus
    Actief

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