REINVENTING THE STORE

This story begins at a time when the world was just starting to focus on the internet, and tells the coming of age of a new era. It offers a rare behind-the-scenes insight into the company, bol.com, that continues to surprise both friend and foe w
ith its many successes. Michel Schaeffer, an executive board member since the early days, talks about the ups and downs-and doesn''t hold back.<\p>

About daring to think big, dealing with triumphs and setbacks, and a constant commit
ment to innovate: a fascinating story, certain to inspire you to pursue your boldest dreams.<\p>

"Be prepared: this absolute page-turner will rob you of your sleep." -reader''s review<\p>

"Packed with juicy anecdotes, sparing
no one." -NRC Handelsblad<\p>