WHAT IS POST-BRANDING?

Part design experiment, part critical theory, and part how-to manual, ''What is Post-Branding?'' introduces a creative counter to the neoliberal orthodoxy of branding. Conceived and written by Dr Oliver Vodeb - an extra-disciplinary designer, critica
l theorist, and educator active in Melbourne - and Jason Grant - a designer and co-founder of Inkahoots Design - the book empowers a better design of public communication for civic and activist groups by replacing corporate branding''s predatory prin
ciples with a new set of strategies embedded in a new culture of craft - a new way for relating with the world. The graphic design is by Jason Grant, co-founder of Inkahoots Design, an Australian studio recognized for its creative advocacy and activi
sm.