WIN-WINNOVATION

Take the lead through working together: that is what this book is all about. It is an invitation to CEOs, executives and R&D managers of SMEs who have been around for quite some time and who want to make sure their company is future-fit and thriving.


The era of doing everything yourself is over and done with. Companies that cut themselves off from the outside world are a thing of the past. The future belongs to organisations that are experts in their field and that collaborate across o
rganisational boundaries with other experts, to the benefit of all parties: a win-win situation, or rather, a win-win innovation.

But how do you go about doing this? Which organisations are the right partners for your company? What type of p
artnership should you go for? What if you want to increase market share, while your partners want to get their research project approved or drive social progress: is collaboration even possible?

Based on their own experience, the authors sh
ow you how to set up successful collaborations, however complex they may be, and equip you with a wide range of practical tools, such as checklists and exercises.